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02-18-2019, 05:03 PM | #1 |
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I think this is why BMW has increased the size of the kidney grills
I think it goes back to the Eurosafety regulation regarding a soft front impact area.
For F generation vehicles, they simply pulled the hood back & inserted more crunchable bumper in place. For the G generation, they haven't really put the hood back to where it was. Rather they just grossly increased the size of the grills. Again, all blame goes to that government road safety regulation that has created a grill race-off. Correct me if I'm wrong here |
02-18-2019, 06:30 PM | #3 |
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Bigger grilles from competitors mean bigger grilles from BMW.
Where one sheep leads, the others will follow.
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02-18-2019, 07:12 PM | #5 |
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Plastic costs less than metal?
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02-18-2019, 10:42 PM | #8 |
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May I ask why you believe this because I don't know anyone in China that like big grills and I certainly don't.
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02-18-2019, 10:57 PM | #9 | |
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Quote:
Apparently they like big grills! Clearly BMWs market research team found that to be the case. |
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02-18-2019, 11:10 PM | #10 |
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02-19-2019, 12:53 PM | #11 |
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THIS.
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02-19-2019, 01:42 PM | #12 |
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I don't see the link to pedestrian protection, and I'd need some convincing on a technical level. If there is such a connection, there must be far better ways to improve safety, without having such ridiculous and poorly proportioned grilles.
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02-19-2019, 01:42 PM | #13 |
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OP maybe, but it's principally for the (fastest growing) chinese market, where brand recognition and the perceived value of said brand is considered in high regard in their culture - vehicle grilles are a brand's most easily visible brand identity
the chinese market is (and will continue) to influence car design until another market emerges with a greater buying potential |
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02-19-2019, 01:42 PM | #14 |
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its all safety regulations unfortunately. which is why i give BMW huge credit for keeping the M3s around 3500 pounds when everything else it competes with is nudging on 4000 lbs.
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