|
Post Reply |
|
Thread Tools | Search this Thread |
05-16-2009, 08:03 AM | #1 |
Administrator
6935
Rep 4,203
Posts |
BMWs marketing campaign for the X1: Joy is what you make of it
Well, for a few months now BMW has been running a small online advertising campaign for the upcoming release of the X1, mainly on YouTube/Facebook where they have been throwing up video clips of something seemingly bland but with some modification becomes something that much more.
Here are links to what I'm talking about. (Warning, there are no pictures of the car or anything at all like that). YouTube: http://www.youtube.com/TheNewBMWX1 Facebook: http://www.facebook.com/pages/BMW-X1/68534853639 |
05-16-2009, 10:44 AM | #3 | |
Captain
899
Rep 713
Posts |
Doubt it
Quote:
The X1 will probably start around $32,000 (for a 230hp version) or $37,000 (for a 300hp version). The next X3 is stepping up in size (and price) to make room for the X1. The current X3 starts around $40,000. Expect the next X3 to start around $42,000. I don't know about you, but I couldn't afford a $35,000 vehicle when I was a poor 20 year-old college student.
__________________
2023 M3: Isle of Man Green
2021 X7 40i: Phytonic Blue |
|
Appreciate
0
|
05-16-2009, 11:49 AM | #5 |
Major
39
Rep 1,297
Posts |
X1 would be perfect for a small sized family weekend/ferrying kids to school ride!
__________________
Wanna know my mods for my 335i? It's here! http://www.e90post.com/forums/showth...ght=blue+water
Lamborghini's Mica Orange E93 M3 Akrapovic Exhaust //Challenge Rear CF diffuser//ESS VT-575 Supercharger |
Appreciate
0
|
05-16-2009, 06:10 PM | #6 |
Colonel
129
Rep 2,218
Posts |
I don't get it...
__________________
- 2014 CPO i01 BEV Electronaut Edition Capparis White Tera World, '17- - 2015 CPO i01 BEV Laurel Grey Tera World, '17- - 2015 i01 REx Laurel Grey Tera World, '15-'17 - 2003 CPO 330i ZHP Imola Red Build 03/03/03, '06-'15 |
Appreciate
0
|
05-16-2009, 08:55 PM | #7 |
Major
100
Rep 1,337
Posts |
what a piece of shit marketing campaign. BMW is priding themselves too much in the out of the box thinking and are looking like fools. Get real and do a good commercial that shows the characteristics and design that make a BMW what it is. Fucccck bees x burger = fat bee. geeezzz
__________________
If everything seems under control, then you aren't going fast enough"
|
Appreciate
0
|
05-17-2009, 10:08 AM | #8 |
Brigadier General
303
Rep 4,479
Posts |
Gag -
This fru-fru marketing campaign smells even worse than the original Infiniti zen campaign. I don't see anything in the X1 that says "young" or "exciting". "Ambitious soccer mom on a budget" maybe.
__________________
135i, SGM, Coral, Sport Package, Auto, Premium Hifi, USB/ipod, Apex EC-7s, PPK Stage II
|
Appreciate
0
|
05-18-2009, 09:25 AM | #9 | |
Private First Class
20
Rep 123
Posts |
Quote:
http://www.e90post.com/forums/showthread.php?t=261557
__________________
e90 '09 335i - 6AT | Sports Package | Premium Package | Winter Package | iPod Moved to Austin, TX, had to take off the mods to pay for the move. |
|
Appreciate
0
|
05-18-2009, 10:24 PM | #10 | |
Registered
0
Rep 2
Posts |
Quote:
I laughed at some of the videos, but in my opinion BMW shouldn't be reducing themselves to Nissan/Toyota level marketing. |
|
Appreciate
0
|
Post Reply |
Bookmarks |
|
|