02-15-2013, 12:58 PM | #1 | |
First Lieutenant
53
Rep 393
Posts |
BMW Geniuses Coming to Dealer Showrooms to Assist Customers
Featured on BIMMERPOST.com Quote:
At Stephen James Enfield BMW in London, a “BMW Genius" gives advice to a customer.
__________________
2011 335i e92
JB4 Stage 2, VRSF chargepipe, VRSF downpipe, Hankook Ventus V12 evo2s |
|
|
02-15-2013, 05:33 PM | #3 |
Major
81
Rep 1,094
Posts
Drives: 2023 G87 M2 6Spd
Join Date: Jul 2012
Location: Canada
|
What would the sales reps and SA's do if a "genius" takes over their job?
SA's and sales reps should be able to answer your questions, or else they are not competent enough for the job.
__________________
[SOLD] 2007 E90 328i - Titanium Metallic l 19" VMR V710 l H&R Trak+ Spacers l M-Sport Rear Bumper l Mtech Rear Lip Spoiler l Hamann Front Lip l Eibach Sportline l AA N52 Signature Exhaust l OEM Blacklines l MTEC V3 AE l 6000K HID l Nokya 7000K Fogs l MTEC License Plate LED l Interior LED l 15% Tint l BlackVue DR380G-HD + PMP
2023 G87 M2 6Spd - HEA Package | OEM M Performance Carbon Wing |
Appreciate
0
|
02-18-2013, 06:50 AM | #5 |
Private
12
Rep 93
Posts |
CA/SA are order takers now.
Delivery time comes - they don't have the know how (sometimes) or time to deal with customers who don't know the car. Not everyone is a car enthusiast or tech savvy. This program is geared to have a better experience for the average BMW owner or new driver to BMW vehicles. There are way too many CA's in the industry who are underpaid and under-qualified (imagine a venn diagram). They should one day just make BMW centers like vending machines, scan your code in and unlock the vehicle, take ownership, request a BMW Genius there if necessary. 10-20 Years it will happen... |
Appreciate
0
|
02-18-2013, 07:14 AM | #7 |
Major
236
Rep 1,478
Posts
Drives: '11 M3 MW/FR - '12 M3 FO/SC
Join Date: Dec 2008
Location: California
iTrader: (6)
Garage List 2004 Honda Hornet [0.00]
2003 Chevrolet 2500 ... [0.00] 2011 BMW S1000RR [0.00] 2011 BMW E92 M3 [0.00] 2012 BMW E92 M3 [0.00] |
I'd be interested in doing this part-time. Where do I apply?
__________________
|
Appreciate
0
|
02-18-2013, 07:33 AM | #8 |
Lieutenant Colonel
79
Rep 1,793
Posts |
+1 most of them dont know anything useful. IMO they need to know every BMW model in and out, since bmw is pushing for a bigger enthusiast driven community
__________________
2014 F30 335 X-Drive | 6-MT | Alpine White/Coral Red | ZMM ZDH ZDA |
|
Appreciate
0
|
02-18-2013, 07:43 AM | #9 |
Second Lieutenant
27
Rep 246
Posts |
yeah, someone like me however would. i got a bad feeling they'll lack the knowledge a serious customer might have. that or they'll not have a serious understanding of the BMW brand, and what it represents.
__________________
I'm not superstitious, but I am a little stitious.
|
Appreciate
0
|
02-18-2013, 07:50 AM | #10 |
Banned
3158
Rep 9,134
Posts |
Considering how lazy some of today's sales people are, it might be a good idea, considering that simply making money isn't enough reason to speak to customers in the first place.
Maybe they can put the value back in the customer experience somehow, but I think they are missing it by not having the salespeople get the ball rolling by interacting with customers in the first place. Only time will tell... It's seems more like a glorified greater IMO. However it does make sure the customer does get talked to in the first place. What a concept~! |
Appreciate
0
|
02-18-2013, 07:56 AM | #11 |
Work hard, play harder
14
Rep 261
Posts |
Could a "BMW Genius" help a customer get a better deal by advising against packages that aren't needed, etc.? A healthy tension between the "BWM Genius" and the sales team could create better value for customers (or, at least, the appearance thereof).
Cheers, Bryan PS> Where do I apply? This would be fun to do during a few peak times of the year.
__________________
2011 135i M Sport | COBB V3 AP Stage 1+ | ER FMIC and CP | BMS OCC | Dinan Stage 3 Suspension | Dinan High Performance Bushing Kit | M3 Wishbones | Modified CDV | Clutch Stop | APEX EC-7 Wheels w/ Michelin PSS 235/40R18 265/35R18 Tires | Maddad Street Series Exhaust | BMW Performance Kidney Grills | LCI Blacklines | Armrest Delete | Spoiler Delete | 28% Tint
|
Appreciate
0
|
02-18-2013, 08:09 AM | #13 |
Lieutenant General
2418
Rep 13,090
Posts |
Quite a few forum members have been doing that "BMW Genius" job in this forum and others for more than 10 years, so this is nothing new to talk about.
When I have to tell a SA/CA/parts or even a tech guy how to do his/her job then something is not right with BMW training. |
Appreciate
0
|
02-18-2013, 09:16 AM | #16 |
Major General
5381
Rep 5,824
Posts |
This is for the BMW i brand only.
__________________
The M850i is evidence that BMW have got their mojo back when it comes to dynamic sports cars...
|
Appreciate
0
|
02-18-2013, 09:17 AM | #17 |
Banned
19
Rep 426
Posts |
But I just don't get it. I have an extremely busy job and have for years. I still know more about every new bmw than any sales person I have talked to so what the heck are they paid to do? Order take is not it as I live in a busy city and anytime I have been in there most are sitting around doing nothing.
It is rather insulting in a way to the SA I would think to have bmw need to bring in another guy to talk about the cars they sell. Wierd |
Appreciate
0
|
02-18-2013, 09:22 AM | #18 |
Lieutenant Colonel
203
Rep 1,950
Posts
Drives: 335i
Join Date: Apr 2011
Location: FortWorth, Texas
|
i bet i know more about the N54's then they do...
|
Appreciate
0
|
02-18-2013, 09:37 AM | #20 |
Banned
91
Rep 833
Posts |
Another stupid idea from BMW.
I think simply training the sales people and educating them on the product they are selling should be the first step. I wanted to order a individual BMW and pay the extra for an individual color and the entire sales staff had no idea what I was talking about. They were telling me the colors I wanted didnt exist even though members on here routinely order them...... |
Appreciate
0
|
02-18-2013, 10:26 AM | #21 |
2006 join date crew
188
Rep 1,482
Posts |
The way I see it is that those "geniuses" will only answer questions like "what's this button does?" and "what's included in this package/option?". Basically questions, but no, we can't tell that to potential customers.
If a customer is interested in a car enough to go to a dealership to look at it more, he/she has done their homework and knows whats up. Also I don't know how busy the sales staff is at your location but at my dealer they are free most of the time and would be happy to answer any questions. Any time I would go into service, the SAs would just walk around showroom, can't imagine MORE staff to "help" customers. But again this is BMW with some of the recent shit they came up with this might even sound like a good idea to them |
Appreciate
0
|
02-18-2013, 10:26 AM | #22 |
First Lieutenant
35
Rep 358
Posts |
I'm sitting at my local BMW dealer right now waiting for over 2 hours for an X3 oil change. These idiots in the showroom could use all the extra help possible.
|
Appreciate
0
|
Bookmarks |
Thread Tools | Search this Thread |
|
|