Quote:
Originally Posted by Poochie
I had some time to read over the brochure, in detail and what they're offering is not subscription based products, per se but a one time activation license, of features that wasn't on the original factory order.
So if heated seats wasn't originally optioned on the vehicle, in a future, a 'licensed' it can be purchased, as an option, after the sale. The hardware will have the feature, all built in but essentially locked via software.
Unlike Nexflix or Hulu monthly based subscription, BMW is offering a one time purchase, sort of like when you buy a digital copy of a movie, for permanent licensed viewing.
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If that's the case then - much ado about nothing here. This makes some sense at least.