It's just keeping up with the Jones or in this case, the Daimler, the VWAG and the Fiat-Chrysler.
Granted the X model M will not be able to go offroad due to its tires and suspension set up and it will not handle as well as an M coupe or sedan. But every manufacture has one so BMW must follow suit or lose cashing in this lucrative segment.
No one really need these vehicles in the same way no one needs a BMW. A Toyota Camry will get you where you're going too. But isn't it nice to have choices?
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