Quote:
Originally Posted by hinckley
Quote:
Originally Posted by Ibiza
ED = brand loyalty = life time customer
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Only one problem with that equation . . . ED < 500 customers/year
btw, if you've seen my other posts, you'll know I'm a huge ED fan (I've done six). I just think the program would have had a better chance of economic survival if it was an extra cost option, leaving all the normal customer and dealer incentives in place. |
BMW created ED < 500 a year
Let's not forget that little morsel