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Its all subjective in this arena...
coatings are easy car care and great looks, ZERO rock chip protection
PPF is rock chip protection that has its limits, but if you compare a car with it at 100k miles to a car without it at 100k miles, it will be VERY evident why there is a demand for it.
Rocks dont only from tailgating. Think about it...your traveling at 80mph and there is a car in the next lane over who kicks up rocks left, right, directly behind...you can literally never drive directly behind someone and still end up with chips.
Some people care about chips, some dont. Just like some care about tint, some dont. Some care about Auto vs manual, some care about all the bells and whistles where someone else just wants the base model. To each their own.
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