Presenting the BMW X1 Powder Ride Edition and BMW Concept K2 Powder Ride

[Das_Ein]

I kinda like it. It will at least match my K2 snowboard. I can see that being my winter ride, and my 135i my summer and spring.

Im guessing the model with the wolf on the side is a promotional vehicle for K2 and the two with just the X on the side is for the public I HOPE.

[wdeerfield]

i feel like im in that weird part of the internet again...

this has to be a joke.. i bet ill see a few with yellow plates on them from jersey this winter in vt.

[Imola.ZHP]

Whut de Fuq is that?

Someone should be fired...

[misterbeemer]

BMW, continue making crap like this and spending R&D on each and every demographic.

In the meantime, Jaguar comes up with this beauty - http://www.jaguarusa.com/models/f-type/

[mullini]

Wow what vitriolic responses. Are Special Editions so unusual for BMW? They are just advertising gimmicks, and I assume they have been proven to serve the purpose of getting a particular model more attention and thus greater sales overall, regardless of how many of the Special Edition are actually produced and sold.

That being said, they do look goofy in the pics. But they will stand out in a crowded "Auto Show" floor, I bet.

Bear in mind that the one and only time in my life I wore skis, I came off the lift (after about a 15 minute training session by a good buddy who just wanted to get started with his own skiing), hit a decline, couldn't stop, swerved to avoid a kid and twisted my knee so bad I screamed out "I broke my leg." Spent the rest of the afternoon in the cafeteria, in moderate discomfort, until everyone had had their fun. Did have to hobble on a single crutch for a week or so to repair the knee, however...

Never again. And certainly not in the Powder Ride X1...

[FatRear08]

What's with the Jersey comments?? It's not like a graphic of Snooki is on the side if it!!

[Berardi3]

Why give new jersey a bad name ? It's not by our choice.

[strati1]

Originally Posted by red-sauerkraut

What about a Barbie addition?

Maybe even Mary Kay?

J/K -

At least those additions to the lineup would sell better

[ilikebmxbikes]

the decals are terrible. they could have made this so much cooler. why not just add a special colorway and interior trim, a badge (removable) and the ski pod?

[russoturristo]

[Tracus]

Originally Posted by speedfan

cant disagree with you guys here.
Back home, I had the e36 m3 for road & track. & a Nissan Xterra for snowboarding, road & mountain biking & other activities.

The Xterra is a handsome car & purpose built for outdoorsie. I Love it.
IMO, X1 is a wanna be.

Ex Xterra owner here, that car was one of the worse cars I ever owned. The technician drive it more than me. And you can't compare the two: the BMW is a refined automobile which with all "wanna be" takes me in the same places like the Xterra without even sweating it, the XTerra is was a very plastish car with a very cheap fit and finish, rust after one year and a very old engineering in all aspects.

[Hoosiers]

Originally Posted by bunker

get the f--- outta here...

After this, will we see the M3 Epic Poseur Edition?

Ladies and gentlemen what we're witnessing is the downfall of a once great automotive company's moto of producing the "ultimate driving machine".

[Hoosiers]

Originally Posted by bunker

get the f--- outta here...

After this, will we see the M3 Epic Poseur Edition?

Ladies and gentlemen what we're witnessing is the downfall of a once great automotive company's moto of producing the "ultimate driving machine".

[sswalters]

I have to admit it. I like it.

[JUSTIN335]

what about this car took THREE years of collaboration to make?? Gross vinyl decals and a $2 sticker on the dash??

[formula M]

OK...

let me reiterate:



So we have a full scope of whom^ BMW is trying to market to here.. if u look closely, on the other mountain top... I think I see another couple bbq'ing.. (lower right).

[misterbeemer]

Originally Posted by formula M

OK...

let me reiterate:

So we have a full scope of whom^ BMW is trying to market to here.. if u look closely, on the other mountain top... I think I see another couple bbq'ing.. (lower right).

Eh? Where's the other couple on the lower right of the other mountain? You must have super vision or I must be blind. :-/

Nevertheless, I do like the way she's taking those in her mouth. Quite honestly, that's all I really noticed and liked about this photo.

[formula M]

Originally Posted by misterbeemer

Eh? Where's the other couple on the lower right of the other mountain? You must have super vision or I must be blind. :-/

Nevertheless, I do like the way she's taking those in her mouth. Quite honestly, that's all I really noticed and liked about this photo.

If u cannot see the other couple^... then perhaps the one couple u see is the ONLY couple BMW is marketing that car to. Honestly, the demographic for that model has to be a total of 8 people.

Bcuz sitting up mountainside on the ski slop, cooking food (alone) is why everyone must buy this X!... right?

Has BMW ever followed what people do on Sunday tailgating before a football game..?

So ignorant it hurts..



I wonder... do cross-country skiiers get the orange jambox too... or do they get a different color? What about snowmobile'ers... Moutain bikers.. is BMW going to come out with an X1 for each sport than might use their BMW..? Paintball version, surfing version..

What about BMW marketing department getting in touch with Home Depot and making a HD version so that we look real kewl when we pick up mulche & shrubs at Home Depot.


Hey BMW, what about a "Driver's" version.. with 6 manual..?

[popopine]

Cheese...

What's really sad is that i don't see anything that will make it handle the snow any better. The "improvements" are perception over practical. I mean 19" wheels in the snow? As Nancy Karrigan once said, "Why... Why... Why... Oh why?!!?!"

And for the dude from NY making fun of NJ. People in glass houses...

[misterbeemer]

Originally Posted by formula M

If u cannot see the other couple^... then perhaps the one couple u see is the ONLY couple BMW is marketing that car to. Honestly, the demographic for that model has to be a total of 8 people.

Bcuz sitting up mountainside on the ski slop, cooking food (alone) is why everyone must buy this X!... right?

Has BMW ever followed what people do on Sunday tailgating before a football game..?

So ignorant it hurts..



I wonder... do cross-country skiiers get the orange jambox too... or do they get a different color? What about snowmobile'ers... Moutain bikers.. is BMW going to come out with an X1 for each sport than might use their BMW..? Paintball version, surfing version..

What about BMW marketing department getting in touch with Home Depot and making a HD version so that we look real kewl when we pick up mulche & shrubs at Home Depot.


Hey BMW, what about a "Driver's" version.. with 6 manual..?

You're right. BMW has watered down the brand so much it isn't exciting to see what they come up with. Even the M cars are not so special any more. Their new cars just don't do to me what they did 15-20 years ago. Look at the rumored 2er Grand Coupe, for instance. BMW is aiming to satisfy a demographic that wants a sleek small car pretending to be a coupe, but can't afford the bigger 3 series! Wow. How about a competitor to the Smart and the Toyota Scion iQ?

They should absolutely come up with BMW X1/X2/X3/X4/X5/X6 editions for farmer, ranch, ski, hiking and camping, biking, tailgating, soccer moms, etc., each with different graphics. I'm sure there's a demographic large enough that wants those.

I'm one of the demographic that is slowly moving away from BMW...after having 5 BMWs in the family...next car is most likely the Jaguar F-Type V8 S. It evokes feelings that BMWs of yesteryear did.

[PAMidge]

Who gives a shit if none of you like it. BMW isn't coming back and forcing you to put these decals on your vehicles.

BMW is currently the most valuable automotive company, just recently passing Toyota. Clearly they are doing something right.

So who cares if only 100 people buy this? They're not forcing you to. They're not making all alpine white X1s look like this.

BMW has more than enough business and marketing experience. Let them decide what they want to release to the public

All these BMW critics here but their numbers aren't lying. Whether you like it or not their strategy is working

[Jossen]

The person who came up with this in a BMW-meeting should have been tapped on the back of his head for bringing this up!