Quote:
Originally Posted by vincmo
Too many models....DILUTED QUALITY...bring me back the ENTHUSIAST BMW.
I'm not saying that BMW have not the right to make money....but the expansion in the last years have obviously been too fast...it's not hard to understand when you look at the design of the 1. Also, high volume of sales doesn't mean more profits...it's been proven by brands like GM and so forth. Sometime, low sales volumes of premium quality products with high profit per unit is more profitable than the other way around. Look at premium brands like Miele or Panerai...they are achieving amazing financial success with low volume sales.
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Look at Porsche, the whole reason they made the cayenne was so that they could get more profits to make the entusiast car (the 911) even better. Whats wrong with BMW doing the same thing? Hell, I say if all of their SUVs are making cars like the M3/M5/M6 etc even better then build all the SUVs u want