The "model lines" are just BMWs way of ripping off its consumers. They're really infuriating... The fact that one must get one of these largely aesthetic lines in order to qualify to pay more for other options (i.e. brown or red seats) is just their way of inflating their base prices.
One of the reasons I got the X1 over a 3 series is because the "no line" suspension on the X1 is fairly sporty whereas you have to spend $2500 to get a "sport suspension" on a 3 just to avoid the floaty base suspension. I remember when $2500 used to get you more than the ability to pick a different color, sport seats and different yet identically sized rims.
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