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I know who Alpina is, I lived in Frankfurt and saw them frequently. They fluff up the cars, add their silly colors all over the place and generally don't do much, if anything to brakes, suspension, the lack of an LSD, etc. They've been even lazier than the M guys since turbos came out and they tend to just up the boost a little and call it a day. The Alpina Z8 was a hot mess and the recent B3's have been a full bucket of weak sauce. Nope, not impressed with Alpina.
I agree that they fill the fringe markets that BMW doesn't, like a semi fast F11, but that doesn't make them cool.
But after this rant, I think the OP needs an Alpina badge more than an M badge.
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