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It will compete with the Audi Q3, new Porsche, new Mercedes that will be coming out soon. The Audi Allroad is much larger and starts at over $40K. It does not have a true direct competitor and actually probably competes more with the new 3 series wagon and Countryman from Mini. It might compete with the Evoque but is a lot less expensive.
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1995 325i, 1996 328ci, 1997 528i, 1997 Z3 2.8, 2000 528i, 2001 X5 3.0, 2001 330i Convertible, 2002 M3 Convertible, 2003 M3 Coupe, 2004 M3 Coupe, 2004 Z4 3.0, 2004 X3 3.0, 2007 X3 3.0, 2007 335i Convertible, 2013 X1 28 sdrive, 2014 M235 manual, 2020 X3 30i Xdrive
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