As well as success in it's market integration. The X1 has also confirmed our initial strategy for this car has also been successful. Our original expectations that the X1 will bring a greater majority of new customers to the BMW Brand has been proved correct with the X1 being the first BMW for a majority of customers.
Also proven was our initital analysis that the X1 would also bring a lot of younger customers to the BMW brand , More than half of X1 customers are in the 20-40 age demographic.
And this being ahead of US market launch in 2011.
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