Quote:
Originally Posted by Diver
Velly interesting... On the day that I bought my 135i, there was an as yet unreleased X3 on the floor. The emblems were covered with blue tape, but it was quite obvious what it was. The salesman mentioned that BMW had made an effort to make the X3 more appealing to women as their research indicated that a lot of Lexus purchasers were women. Lexus sells lots of RX350's. For if BMW wants to be the #1 selling premium vehicle in North America, it is going to have to come from SUV's because things are already about as good as it gets with the cars.
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I heard the exact opposite regarding demographics. I heard it was designed and 'packaged' to tailor the car towards men. More tech- for the guys and more sporty. I dont recall the options on the old X3 but I remember it looked like crap and much prefer the new model. Wife still wants an X5 when her car is up.