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In the Asian market, a fully loaded X1 28i XDrive Xline is priced 20-30% higher than a loaded F30 328i, which is priced at the same level as of a X1 20i. There are a even cheaper version of the X1 18i. Because it really has entered the U.S. market as an outgoing model, I think the price was intentionally dropped to have it fit below the X3. It is "old", but the engine and transmission are up to date. The taillights, especially, uses the newer style LED rather than older E series taillights. It is priced lower than a base 320i, but most 320i I saw leaving the dealership are kinda stripped with options and packages, while most X1s are sold well loaded. I found that dealers are also less willing to drop the price on a X1 compared to a 320i or 328i if you try to negotiate the price down. Perhaps the profit margin on a base X1 is lower, so most dealer ordered X1 are well optioned to bring up the profit margin.
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