|
So now to stop the hemorrhage, they stop offering the paddles all together on the M Sport, driving people to the Sport Line, which they prefer anyway. I suspect that most if not all of the M Sport models sold in Europe had manual transmissions so there was no option for paddles. Since very few were sold with the Auto the financial impact of giving them out free was small. Maybe they didn’t realize the impact when not offering a manual transmission. To stop offering it was easier since those who didn’t get them wouldn’t feel left out. This way is cheaper for them too. I think they missed the mark with the offerings/pricing ratio with this package as it offers much better value than the other two Lines.
|