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I think that pricing will be the biggest issue with sales, as BMW tends to offer options that can quickly add up to 5 figures. The segment that the X1 will compete in tops out in the high 20's/low 30's, the latter being the likely base price for the X1 with no options. One with any options at all may touch $40k easily, so it may be a tough sell in the country where 'size matters'. Also, the X1 sold here will most likely be manufactured at the Leipzig plant, so the actual cost to build it and ship it here could top X3 costs. If not priced competively, it could end up like the 1 series in this country - a nice small car with weak sales figures compared to the 3 series.