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I'm still trying to understand why Xenon's (and future LED) aren't standard on every BMW hitting the United States. In foreign markets, I completely understand why halogens would exist (price point), however BMW is a luxury brand in the US, which should have luxury standard features equipped.
It's similar to appointed surface treatments, you can't really get a BMW in the US with cloth. You can only get fake leather (Sensatec) or leather. 99% of non BMW enthusiasts don't really know the difference, it just elevates the consumer experience (Sensatec or leather). They just assume it's leather because it's a BMW.
There is nothing uglier than seeing a 328i M-Sport with Fixed Piston Calipers, Staggered Wheels, Navigation, and Halogen headlamps. Talk about buzzkill on the lights.
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