It's all about being noticed for the badge: Polo, Lacoste, etc.
IMHO, false ///M badgers fall into one of these categories. Many ///M drivers fall into the Yuppity category as they don't have the skill to drive the car and purchased it just for notoriety.
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Poser
Someone who acts like someone they're not, but not realizing that there being fake, basically a loser trying to fit in.
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Yuppity
A combination of yuppie and uppity. An adjective describing a person in the upper-middle to upper socioeconomic class (usually a yuppie), who acts as if they are above everyone else. Symptoms include snootiness, haughtiness, and generally distasteful treatment of the people around them.
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Most tuners, like AC Schnitzer, Dinan, and Burger all offer some sort of badge or sticker that are more appropriate than misusing the ///M
http://www.burgertuning.com/burger_m..._stickers.html