Quote:
Originally Posted by SCOTT26
In Europe Skoda is a brand that continues to cannibalise VWs own products.
The new Kodiaq as an example emphasises this. It's bigger and more flexible than the Tiguan,Q5 etc yet costs a lot,lot less even with more standard equipment.
The Octavia is a c-segment car and if it was in the same outline as a VW Golf as a 5dr hatch other than its more Sedan with trick hatch. Then the Golf would be in serious trouble.
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Are we talking design merit or product postioning and packaging here? I have not really seen any real praise for design leadership for the Skoda brand.
The products are successful in Europe and cannibalise from VW due to their value offering and the fact that can draw engineering credibility from thier in group siblings.
Either way; a designer is as good as thier brief or the courage of thier employer.