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I actually read that as offering something to everyone, as a fair compromise.
The M+number badging is still rare and exclusive (as it should be).
The M alone 'just' means M equipped beyond the normal stock model, at a step below that.
It's all where you draw the line.
I know more than few Bavarians who'd be quite upset that some people here are replacing the beloved "weiss und blau" of Bayern in the roundel with a black and white version. Others freak out if you make any non-EOM change to the car at all, right down to the offense of using non-EOM oil filters, etc.
Someone will be upset somewhere, no matter what you do. So do what you want. But the above did seem to be a fair compromise that respects the M history. However my feelings on this are new and still evolving (to quote Obama).
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