What I don't get is why BMW made the system using proprietary APIs in the first place, instead of open standards, which would get synchronization working with any phone, pda or PC, including future ones.
Tying it to specific manufacturers and models only ensures that it will become obsolete.
Same with the Twitter and Facebook link-in, instead of standards like RSS that would continue to be useful after Twitter and Facebook are as much memories as LiveJournal and MySpace.
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