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      09-18-2017, 10:45 AM   #16
Viffermike
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Quote:
Originally Posted by DuSh View Post
Audi and Merc have inferiority complex - their VW crap and garbage trucks that Merc builds lol - they need urgency to make something that will say "hey, we can have good cars too" ...

... Now that car is heads and heads above in driving fun than anything that Audi or Merc can create in near future
My god, how clueless and myopic can someone be?

The R8 was possible because VW AG owned Lambo. That's the bottom line.

The various AMG/M-B supercars of recent years were/are possible because Mercedes competes -- and dominates -- in F1 and several other racing circuits. That's the bottom line.

Both cars above are also possible because the respective parent companies are, depending on what measure one chooses, at least two and a half times larger than BMW is. BMW has no parent company and must compete on a significantly smaller investment timescale while expanding the core business to remain competitive in key markets. In other words: BMW has to pick its spots; VW AG and M-B don't.

BMW won't make a supercar because it can't afford it. Period.
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