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      10-31-2011, 10:22 AM   #7
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Quote:
Originally Posted by Mulberry View Post
The problem, is clearly not the design or engineering of the X1 so must be something else. My thoughts are: a reduction from specification in the quality of some of the materials used. This could be a result of pressure on procurement, sourcing from suppliers and putting their margins under too much pressure, poor quality control due to high levels of demand, accountants seeking to maximise profits at the cost of customer satisfaction, brand value, and customer life time value.

So does BMW's range extention strategy perhaps need a little refining?

I for one would hate to see BMW's brand tarnished, so come on BMW sort these minor issues out and do what you do best.....be the best, and don't lose any more sales.
Well said!!
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