[Vector Pilot]

Most of the comments posted with limited exception reenforces what BMW is saying, sports cars are currently not popular. In the U.S. the Sting Ray, the only true American sports car, is being purchased by aging baby boomers, Europeans do not buy sports cars because they're not practical and throughout the world Porsche remains the benchmark. Consumers preferring high performance cars have more choices, look no further than what BMW offers, so the market shrinks. For the record I currently lease a 2014 E89/28i, agree it's not true sports car, it serves no real purpose, perhaps too expensive, but other than that it's fun to drive and for those two reasons it's purely a self-serving, discretionary purchase. IMO that's not a large market.