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I am not sure if the pricing is different enough from the X3. I would imagine that the standard equipment level will be lower for the X1, which will reduce the gap even further.
What's more interesting is that this car is E90 based whereas the X3 is related to the F30. While I'm not really sold on the F30 for a couple of reasons, I would think that the kind of improvements that BMW made with the new generation of vehicles (ride, NVH, gadgets) really makes sense for cross-overs, more so than for the quintessential sports sedan.
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