Winter tires should always be as tall and narrow as possible while retaining the same rolling diameter. As such, taller tires will always offer a softer ride (side benefit, more so again if non run-flat) but the reason for so doing is to allow the tire tread to conform to the rougher roads in winter, maximizing grip. Narrower tires permit more traction by changing the contact patch area from square (or a transverse rectangle) to a longitudinal rectangle, thus offer more digging.
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Richard
2013 BMW M3 Individual -- Fire Orange (sold)
2013 BMW X1 xDrive35i M-Sport -- Valencia Orange (sold)
2011 BMW 1-series M Coupe (#205/220) -- Valencia Orange (sold)
2009 BMW 135i M-Sport Coupe -- Space Grey (sold)
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