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      05-16-2009, 08:03 AM   #1
Mark
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BMWs marketing campaign for the X1: Joy is what you make of it

Well, for a few months now BMW has been running a small online advertising campaign for the upcoming release of the X1, mainly on YouTube/Facebook where they have been throwing up video clips of something seemingly bland but with some modification becomes something that much more.

Here are links to what I'm talking about. (Warning, there are no pictures of the car or anything at all like that).

YouTube: http://www.youtube.com/TheNewBMWX1

Facebook: http://www.facebook.com/pages/BMW-X1/68534853639
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