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07-07-2012, 08:38 AM
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#39
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Drives: BMW
Join Date: Nov 2006
Location: is everything!
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Quote:
Originally Posted by Iron Man
I am not a crabby purist, but a BMW enthusiast. You can say what you want, but if it has the BMW roundel on it, then the product "represents the brand". People see it as a BMW, because it is sold as one.
If they neuter the product, eventually the brand will be neutered as well.
They can sell FWD cars as something else if they like, expand Mini even more, create a new badge, JV with another make, etc. Just don't sell them as BMW's (at least not in the US).
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+1
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His: 2016 Jag F-Type 'S' Italian Racing Red
Hers: 2012 E84 Deep Sea Blue xDrive28i with HK, CA, PDC, Nav+Prem+Conv+Light Pkgs
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