XBimmers | BMW X1 Forum - View Single Post - X1 - looking for owners' comments after months of use

Mulberry · 10-22-2011, 08:29 AM

Hi Mario486,

BUT...... a highly specified X1 Msport 23d is going to cost north of £41k in the UK which is similar to the Evogue, and the Cajun's build quality and materials used will be worth the premium based on my personal experience to date. While my current car is meant to be a premium product it dosn't 'feel' as good as the Porsche, and I can't help feeling that margins have been increased at the cost of quality. A case of exceeding the 'elasticity of demand' or 'how to kill brand value'

10-22-2011, 08:29 AM	#34
Mulberry Catuvellauni 5 Rep 92 Posts Drives: X1 xDrive23d MSport Join Date: Sep 2010 Location: UK iTrader: (0)	Hi Mario486, BUT...... a highly specified X1 Msport 23d is going to cost north of £41k in the UK which is similar to the Evogue, and the Cajun's build quality and materials used will be worth the premium based on my personal experience to date. While my current car is meant to be a premium product it dosn't 'feel' as good as the Porsche, and I can't help feeling that margins have been increased at the cost of quality. A case of exceeding the 'elasticity of demand' or 'how to kill brand value' Last edited by Mulberry; 10-22-2011 at 08:29 AM.. Reason: error
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