Quote:
Originally Posted by Lucky13
The sales of the ATS-V and CTS-V will be microscopic in comparison to the standard ATS and CTS which themselves are horrible. You may be a car enthusiast but that in way translates to the overall sales of the brand. Why are the sales of the 3 and 4 series so strong compared to Cadillac, it's because 95% of the market really doesn't care about being the so called best handling vehicle. GM would not be in business right now if it were not for their trucks. When I checked a few weeks ago every single car GM makes was down except the Corvette was up slightly, I mean "every" single car and most were down 10-20%.
I can't remember the last time I saw an ATS and they have 900 dealerships vs 350 BMW dealerships. GM's car business is horrible, the market is an SUV market now and sedans are declining. What once was GM business has gone to the Koreans, Toyota, Honda and other. If handling dynamics were so critical in SUV's then a slow ass Honda CRV and bad handling Toyota RAV4 wouldn't sell like they do.
What surprises me is Cadillac is launching another big sedan when the two they have are not selling. When they launched the ATS they just took sales away from the CTS and they are just going to cut their pie smaller with the new sedan unless they make a hearse version for funerals.
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You would have a point if BMW didn't become the best selling luxury brand despite being the best performing and least luxurious of the big three. Except, they did. Which means you don't.
3 series sales are strong compared to Cadillac because the 3 series has an absolutely singular reputation for over a decade as the best luxury sedan. Many people won't even cross shop or look at any other car because the BMW is "the best" as annointed by all the car mags, their buddy at the watercooler, their "car enthusiast friend," etc.
That is no longer the case. If it continues to no longer be the case, in a decade, BMW will not outsell those other brands. We are not talking about stripped down sports cars - all of these companies have luxurious interiors. It's just that the BMW is no longer fun to drive in comparison to the others. That will eventually hurt sales, period.
Looking at it another way, Mercedes, Cadillac, and Audi are all drastically shifting towards more driver focused cars. Either you are right and all of them are wrong, or you are wrong and they are right. I think it is pretty obvious to everyone which is the case.