[Lucky13]

The sales of the ATS-V and CTS-V will be microscopic in comparison to the standard ATS and CTS which themselves are horrible. You may be a car enthusiast but that in way translates to the overall sales of the brand. Why are the sales of the 3 and 4 series so strong compared to Cadillac, it's because 95% of the market really doesn't care about being the so called best handling vehicle. GM would not be in business right now if it were not for their trucks. When I checked a few weeks ago every single car GM makes was down except the Corvette was up slightly, I mean "every" single car and most were down 10-20%.

I can't remember the last time I saw an ATS and they have 900 dealerships vs 350 BMW dealerships. GM's car business is horrible, the market is an SUV market now and sedans are declining. What once was GM business has gone to the Koreans, Toyota, Honda and other. If handling dynamics were so critical in SUV's then a slow ass Honda CRV and bad handling Toyota RAV4 wouldn't sell like they do.
What surprises me is Cadillac is launching another big sedan when the two they have are not selling. When they launched the ATS they just took sales away from the CTS and they are just going to cut their pie smaller with the new sedan unless they make a hearse version for funerals.