I think what BMWis finding is the market for upscale cars is broader than they ever thought. Here we see a smaller SUV than the X3. On the other end of the scale are unusual vehicles like the X6, 5 GT, and 4 door coupe 6 series. The permutations keep coming. Buyers of upscale cars want individuality, so we see more movement towards encouraging buyers to custom order their cars.
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