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Model lines serve at least a couple of purposes except ripping people off:
- Buyers who aren't interested in going through a list of fifty choices and pick and choose every one.
- The factory can have dedicated cells for each line, which reduces risks of mistakes.
All in all, BMW gives you a lot of choices. Compare it to e.g. Acura RDX, where you get to pick engine size, color and whether you want THE package or not. That's it.
That said, I think Sport and M-Sport should be cumulative packages. Sport for those who wants the sports styling, and M-Sport for those who want the sports drive. Both if you want both. As it is now, they overlap and thus become mutually exclusive even if they had been packages instead of lines. I'd rather forgo all the bling of M-Sport and get something valuable like an intercooler instead.
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