Uh...
Reminds me of the first x3 commercials less a little skin...
Which is still one of my favorite commercials from BMW, its got to be over 3 years old but I still remember it.
I might buy a used x3 as my next BMW, if I do, I'll take it off-road, on beaches, etc. Not selling the ZHP ever, but it is almost time to replace my current daily driver which is not a BMW.