The specifications of X1 speak for himself.
Compare the power, accelaration, consumption, weight and i'll get the answer. That's the important stuff you should notice on a car. Not the beautiful and shining buttons on the tablier.
Reliability of BMW is also another aspect to remember. I had a VW and it was the first and last! Audi it almost the same stuff except the symbol on the front.
Don't judge what you don't understand.