Quote:
Originally Posted by c63er
I'm sure the car will look good. In sure the car will have incredible lap times.
But being on a shared Toyota platform takes the edge off for a lot of people that like driving a German engineered bmw imo. The size and proportions are also very un bmw in terms of a sports car.
People that really want a long nose roadster to be seen in, they goto benz. For people that's want the joy f driving with proper proportions they goto boxster.
I'm just having trouble seeing where this will actually fit into the bmw ethos. If they just want to make yet another roadster that looks good, fine, but don't expect to get that many sales and even less true believers. True believers are what you need like the z3 had.
Bmw owned the world of small cars that did what big cars can do. Why walk away from that to just become generic. Now you can't leave the world of generic out of fear of sales loss. Fear so crippling you resort to platform sharing with Toyota. Do something bold, the blueprint for success is after all sitting there in the bmw museum.
Making everything on the cheap catches up with you and all the styling in the world can't save you. Pretty much every American manufacturer figured this out about 10 years ago.
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The advantages of platform sharing are the lower final price, a more advanced chassis, a real chance to develop a car better than the Boxster or TT Roadster.
The final product will be totally different than the Toyota Brother, so I don't see any disadvantage here
