Quote:
third model in the i-series won’t be launched before 2020, Chief Executive Harald Krüger said recently.
“That’s too long for young people who want to change the world,” a person close to the company said.
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Surely there will still be young people who want to change the world 3-4 years from now, but I guess I get his point. BMW has the opportunity to be a leader and innovator in the segment and they may fall behind in mind share.