Sorry about the year figure, I thought they were released in 2008 (oops 2009) and I have a MY2014 so I was off a couple years depending on how it's looked at.
Many people don't like the electronic steering, I'm one, it feels like a numb Audi. I also don't care for gadgets and I'm not getting iDrive, the audio upgrade, or even leather, just a no-trim xDrive35i with cold weather package because I want a car that is performance oriented and not a lounge chair. I also think BMW is going soft and is losing their peformance edge on many F chasis, the E chasis M3/M5's are going to be nice collector pieces. But the magnetic fluid shocks in the 3 series are extremely nice if you want a sport ride when alone but soft for the wife (or other way around). But for more driving purists, some are more attracted to the older E chasis (ie, X1 which is one of the last E chasis still being produced) but at the sacrifice of comfort features. And those Cadillacs really came out strong.