Originally Posted by miataken
Hope this is not a dumb question, but why would they offer a discount due to ED VS US/CDN delivery? Does it actually cost BMW less for ED?
I would think it actually cost BMW more to do an ED as they need to meet and greet you in Germany and extra communication with the local dealer.
Canadian ED programme is not the same as the U.S. There is no 7% discount, but you do get the car and free insurance. If it is over there for many months, then there will be less duty when it comes to Canada as it is now a "used" car.
So, you are correct sir. It does cost them more, but will help increase brand and customer sat.