Wow... Realize that tone is hard to read and, at least my post, was not an attack or intended to be insulting. With regards to the straw man point prompting this response, I have no issue with people that put stickers on their cars. While some may amuse me, I don't berate them over it. To each their own and it is not my place to impose my world onto that of another simply because our taste(s) differs.
BMW and other enthusiasts (not just vehicular) hold certain marques/badges, for lack of a better word, sacred. The Motorsport designation happens to be one of those. To think that there are not similar purists in the biker world is foolish.