I think it all depends why one buys X1, or BMW for. If the main purpose to indulge in luxury and latest technologies, then it makes more sense to move up to bigger vehicles like X3 and X5. If the main purpose is for driving dynamics and utility, then X1 is a very good value proposal (except for the lack of 6MT for the North America market). My other complaint would be the weight, 3,700 lb.
In a perfect world, every option would be a la carte. But BMW wants to make more profit.
M sport steering wheel in the past does not have heating, and since X1 was released several years earlier, it has stayed that way.
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